The Midwest Center for Stress and Anxiety

Investment Date: October 2008
Exit Date:

The Midwest Center for Stress and Anxiety is the leading provider of self-help and coaching programs to people who suffer from stress, anxiety, and depression. MWC’s flagship Attacking Anxiety & Depression product – a 15 week program of CDs and DVDs sold via direct response advertising as well as the Internet – is the #1 non-pharmaceutical product for the treatment of these conditions.

Founded in 1984 by Lucinda Bassett, MWC is one of the top self-help brands in the United States, boasting the longest-running infomercial on TV, thousands of unsolicited customer testimonials, and over one million units sold of its Attacking Anxiety & Depression product. Logo